In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
On your webpage, you should put links to your business pages on social networking sites. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.
Don’t forget to still take full advantage of your standard website. Advertise your mobile applications on your desktop website and drive traffic to the mobile platform. Customers can view how to sync with you when they are away from the office once they visit your website.
Don’t ever text message customers for no good reason. Always have something important to say when you message them. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.
Make yourself pertinent. Do not get so wrapped up in the excitement of utilizing mobile marketing that you forget that a purpose must be involved. Be sure that prospective and current customers are getting information that is relevant. Build customer loyalty by providing your customers with what they want.
Add mobile friendly maps and correlating directions to your mobile website. Most people use mobile devices to aid them in traveling to various locations. Be sure your customers can locate you and connect with you easily. Make sure maps to your location are clear and concise on any mobile device. Also, make sure your address appears on the top mapping programs. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.
On the mobile landing page, try out A/B testing. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. After testing the two pages, use the one that is most successful.
Keep it simple, informative, and brief. Make sure you keep your number of clicks at a minimum to increase your success and keep your process simple. It can be frustrating to type on a smaller keypad, keep this in mind when you are creating content. Because of this you will need to keep the clicks and typing down to a minimum.
The above advice will have you well on your way to savvy and successful mobile marketing. A great deal of information is available, and you must know how to use that information to your advantage. By keeping these tips in mind, you are able to draw out your own road map and get out there promoting your venture.
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