With mobile marketing you can get a full income or just a little extra cash. The guidelines in this article represent some of the best practices for mobile marketing.
You must offer people a little something to attract their business. Offer users incentives that will rationalize your mobile marketing efforts. This can be as simple as a weather update or event information. Customers love a good sale, so offer them coupons to increase website traffic.
Use an integrated suite of marketing approaches to get your message out with maximum impact. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. Follow up with a reminder email about a week in advance, and a text message alert on the day of the event.
You should never send messages to your customers without a good reason. Always ensure that what you are saying is relevant. There have been mobile marketing campaigns that failed because customers began getting random texts from a business. Customers expect to receive information from you, not humorous messages that a close friend might send.
If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. SMS, if used improperly, can really backfire because of its inherent ties into a mobile devices notification systems. It can annoy people and feel intrusive. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. Staying honest is the best way to improve your customers’ faith in your brand.
Location is everything in mobile marketing. Unlike other marketing methods, mobile marketing lets customers know right where you are. With mobile marketing, no customer is out of your reach. Take time to think over the implications this has for your business and ways you can achieve a profitable location-aware strategy.
When using links in a mobile marketing campaign, make sure that you give a link to both the mobile-friendly version of your site and the full version. Some people have smartphones and tablets with larger screens and will prefer to see the full version. If you use a flash player on your website, only provide the cellular link.
Make sure to note your location on social networking sites. This will help you get more exposure for your business. Start by focusing your on the fundamentals of your business, and then gradually extend your reach. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.
As these tips show, mobile marketing is not as simple as most people think. It requires a lot of work and patience, but it will be worth it in the end to help promote your business. With practical application of the above advice, you will soon see an increase in sales and a much improved bottom line.
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