Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

Integrating your mobile marketing plan with your other forms of marketing is an astute idea. If you have specific mobile marketing material, it will bring in more people to your main webpage. People like to do things other than read on websites they frequent. If you can find ways to encourage this then your sales will take off.

In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. Remember that filling out long forms with contact information is a snap on a PC, but time-consuming and tedious when trying to work with the small size and functional limitations of the average smartphone keypad. Make it simple for people to sign up for your mailing list.

Always carry out a usability test before putting your mobile marketing campaign live. Sending out ineffective messages is counterproductive. Test your campaigns on your friends and colleagues first.

Your friends can help you by viewing ads, emails, and your website on their various mobile devices. If you can afford it, you might even want to hire someone to give you an objective opinion.

As you are developing a mobile website, you should also be including search engine optimization techniques. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.

Make sure any directions on your site are smartphone ready. Navigation is one of the most common things that people use mobile devices for. Be easily accessible. Check to be certain your maps look nice and clear on all mobile devices and turn up easily when a mobile search is conducted. Include a link to the Google Maps website for accurate directions.

For the most technologically savvy customers, include QR codes on all printed advertisements. Customers can then use their smart phones to reach your website and find coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.

Use trivia games or quizzes to get a better response from your mobile marketing. Send out trivia or quiz questions as text messages to get your customers to interact with your campaign. You can use the quiz program to gather feedback and options on your products from your customer, while providing entertainment to them.

Mobile marketing is very lucrative if you use it correctly. When you are just starting out with mobile marketing, take the time to learn all that you can and use these tips wisely. New customers and new business will be the likely result of your efforts.


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