Mobile marketing has become an integral part of any business plan, but knowing how to approach it effectively can be tricky. With the many technologies, codes, formats and techniques, it can be tricky to find the right combination for your needs. Following are some amazing mobile marketing tips that will give your marketing campaign a boost.
Don’t just send messages to your customers out of the blue. Only send them information that they’ll find relevant and useful. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Send content that you would want to receive yourself, something that is of benefit to the recipient.
When creating content for your mobile marketing campaign use short easy to understand messages. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. For an unbiased opinion, you could pay a tester.
Having a mission statement can help keep you on point with your mobile marketing message. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.
Be sensitive to customers sleeping hours when sending out text notifications. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Think about creating a free app for your customers. The process is easy, and customers love receiving free applications. Improve your marketing strategy by offering a special app for your customers only. You are merely limited by imagination, as there are a lot of items you can include in your app.
Though many people use text messages, there are still many who don’t use or recognize popular abbreviations. If you send an advertisement to someone and they do not understand it, their opinion of you will go down and you will even lose their business.
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