Since there are such a wide variety of things to think about when promoting your business, you may be confused just where you should begin with your mobile marketing strategy. The following tips will bring mobile marketing into perspective and help you choose a viable strategy.
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. Flash does not work with mobile devices.
Clarity and simplicity are the keys to a good campaign. Make sure you keep your number of clicks at a minimum to increase your success and keep your process simple. It can be frustrating to type on a smaller keypad, keep this in mind when you are creating content. Focus on the essential elements of your campaign and get rid of what is not necessary.
If your site is mobile friendly, make sure it includes a great map to your location. When people are on the road, they usually have their mobile phones. That is when they might access a map. Be easily accessible. Your maps should be readable on any mobile device, as well. Build in a link that takes the visitor to Google maps for exact directions.
If you are trying to reach out to people through phone calls or even texting, remember that you are in fact reaching out to people. Do what you need to accordingly.
Location is important in traditional marketing, and can be even more important in mobile marketing. Mobile marketing offers the unique chance to know where you are located. With mobile marketing there are location-based options available that is not currently available with any other type of marketing. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.
There’s plenty of money to be made in mobile marketing. Many people tend to use their phones to visit social network sites and download apps. Both of these areas are ideal starting points for expanding your mobile marketing campaign. You need to bring your marketing to where the customers are.
Start with a picture-to-screen marketing scheme. In a picture-to-screen campaign, your customers use their mobile phones to take photographs. The customers transmit the photos using a short code, and they post instantly to a digital screen. Either a television or several digital billboards can show these pictures.
As we have shown you, mobile marketing campaigns all have some components in common. They differ based on their technology and application. All it takes to decide between them is some research and common sense to find the best and most effective techniques to use in your plan for you, your business, and your budget.
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