6Sure, there’s another thing here as well. We talked about devices. We talked about texting. We’ve talked about websites. Even beyond the functionality and websites, there’s another part to this, which is consumer-toconsumer, individual-to-individual. Over 80% of consumers trust online reviews as much as a word-of-mouth personal recommendation. That’s right. 80% of consumers trust online reviews as much as a word-of-mouth personal recommendation. Essentially, online reviews now are the new word of mouth recommendation. These have to be taken seriously, and you have to be able to engage with your customers. They want interaction from you. You’ve got to have the ability to be able to engage with your customers in a way that they’re going to be leaving reviews on Yelp and Facebook and Twitter and Instagram and Pinterest because they are leaving those reviews, and people are reading and utilizing those reviews.


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