When you want to implement a mobile marketing strategy, you can feel somewhat overwhelmed at all the things to consider and not know where to start. This article will take some of the guesswork out of the process of promoting your business in the mobile realm.
Include a variety of marketing messages simultaneously to offer more detailed facts and descriptions about upcoming events. For example, consider sending out some mail detailing a particular sale or discount you offer to your customers. Then send out an email about a week before your event, and a text as an event reminder about an hour before it starts.
Mobile-device friendly maps can be used on your website to entice local customers. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.
If you decide that a mobile app is right for your company, make sure it is easy to use and relevant to your business. Potential customers have no use for junk apps that serve no useful purpose or interesting function.
Avoid sending messages to people at inconvenient hours of the day. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. The search engine used by most mobile devices is Google, so make sure you rank on the first page of the results.
Your mobile platform should have a concrete home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Avoid developing an entire business around your mobile platform.
Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Behave appropriately.
Set up accounts for all major social networking sites. This will help people finding your business. Stick to the basics, and then grow your marketing strategies from there. Setting up profiles on Facebook and Foursquare is a good starting point.
Gather as much research about your target audience as you can prior to starting a mobile marketing campaign. This way you can feed their needs and give them what they want. This helps to make sure that the campaign will be of interest to your audience.
Remember that viral ads will have the most impact. They just might pass it on to their friends and greatly increase your mobile marketing reach.
QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
The many different techniques used in mobile marketing are all based on a few shared principles. The differences between the different methods is mainly in the technology and application. Do some research and use your common sense in choosing the most ideal approaches for your business, your budget and yourself.
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